Chapter 3.2

3.2 ANALYSIS OF SURVEY CONDUCTED ON THE EFFECTS OF DIGITAL TECHNOLOGY AMONG RESPONDENTS IN CONCEPTUALIZATION STAGE

In order to prove this statement, a survey was carried out among 38 respondents who are involved in the architecture and interior design industry. Based on the results of the survey, 68.4% of the respondents think that design software aids in their conceptualization and idea generating, which supports the statement whereby digital technology or in other words, design software do aid in the conceptualization stage and realize their ideas and designs. The outcome of this analysis also showed that 50% of the respondents explore with various innovative and dynamic forms during the conceptualization and design process using design software and on the other hand, 89.5% of them think that digital technology and design software helps in the handling of increasingly complex geometries within their design. In view of that, digital technology has indeed enabled designers to explore more forms during the conceptualization stage while correspondingly helping them to work on forms which have numerous complex angles and indirectly generate contemporary forms in the architectural field.

 They were also asked about the method they usually use to come out with their design ideas and 87% of them usually draft their ideas using CAD software after coming out with concepts using hand sketches and mind mapping, while the remaining 13% of the respondents preferred using design software to generate a conceptual approach. This phenomenon shows that although design software really aids in the conceptualization stage of the fellow architects and designers, it may be only helpful to most of the respondents in terms of the later stages of conceptualizing in order to make their design come real, as seen in the mentioned work of Frank Gehry which is the Guggenheim Museum where he utilize digital technology to enable his sketches to be brought to fruition.